Companies understand that a positive image affects the financial results.  Successful businesses spend a lot of money and resources creating a high-value image for their products and services. The most competitive, successful and respected companies take it one step further They invest in the image of their most important asset: Their employees.

Different companies reach the public (including customers/clients and shareholders) in diverse ways.
Each interaction, whether it’s speaking with a customer during a sales transaction or an executive being interviewed on television, puts the company reputation and credibility on the line.

An Image Consultant indentify the image the company is trying to portray and coach the employees with individual consultations or group trainings to help them to put the right image on behalf of their employer.

An image consultant will advice employees on dressing for work, grooming, communication, business etiquette, etc.

A brand is the essence of a corporation. A brand distinguishes the product or service of one company from of another. An image consultant will develop training programs that help employees  project the brand image in every aspect of their work. An image consultant will consider the products or services offered by the company and try to attach words associated with human characteristics, such as stable, exciting, interesting, credible, or creative. Doing this will help to put a human face on the corporation.

Clothing and corporate image are intricately entwined. When you walk into a company, the first thing you notice is the way employees are dressed. You can guess if the company is serious or creative or relaxed.

According to a 2003 study by California state University, nearly  two thirds of American have felt inappropriate dressed at a business or a social function and more than two-thirds are uncertain about the differences among business attire, business casual and casual dress in the workplace.

Nearly 40 percent of people polled find more difficult to decide what is acceptable at work today than ten years ago.

 The role of an image consultant is to train people about what is appropriate to wear for work.

Seminar The Power of Image
There are no second chances in our fiercely competitive world, a poor first impression can ruin your chances of success before you have even opened your mouth and etiquette faux pars can leave even the most talented individual out in the cold.

This seminar is designed to ensure that all participants receive the skills and knowledge necessary to ensure that their personal or professional image does not undermine the effectiveness of their commercial efforts. Subjects covered in this training seminar include:

• Why Image Matters
• Sell Yourself First
• Perceived Image Verses Received Image
• The Dynamics of The Human Form
• The Art Of Impression Management
• Mastering Professional Dress Codes
• The Role Of Fashion In A Business Wardrobe
• The Psychology of Color (Turning On The Brain)
• How To Support Your Image
• Body Language
• Professional Etiquette
• Grooming Skills
• Tiny Turnoffs That Leave lasting Impressions
• Managing Your Wardrobe Dollars To Ensure Value and Quality
• Shopping Strategies and Personal Dressing Systems

Seminar: Professional Etiquette
In today’s multicultural and global business environment, knowing a lot about your area of expertise is not enough.
The ability to get along with others, demonstrate good manners, and make others feel comfortable is becoming increasingly important to career success. Without these skills, you not only risk losing customers but also the support of colleagues and associates.

From appropriate dress, introductions and gender issues, to mobile phones and email etiquette, this seminars covers information to avoid social blunders and ensure participants know how to handle themselves properly in any business situation. Subjects covered in this training seminar include:

• The Golden and Global Rules Of Business Etiquette
• Introductions
• Handshakes
• Eye Contact
• Seating Arrangements
• Dinning
• Office Protocol
• Email /Voice Mail
• Telephones and Mobile Phones
• Meeting Protocol
• Gender Issues
• Personal Space
• Travel, International Etiquette
• Appropriate Business Dress